STUDI UPAYA PENGOPTIMALAN PENGGUNAAN BRT TRANS PATRIOT KOTA BEKASI BERDASARKAN PREFERENSI MASYARAKAT

Rapid population growth is able to bring significant changes various systems of urban community activities, with the high standard living community, higher movement carried out. The existence must be balanced provision adequate transportation facilities and infrastructure, such as good public reduce private vehicles. Public a solution problems that are serve in meeting their needs for movement. city Bekasi one buffer cities DKI Jakarta metropolitan Indonesia has also developed BRT mode transportation. In 2019 City integrated mass transportation, Trans Patriot. However, number users this transport low. Patriot still not used optimally by community. Based on these problems, it necessary study optimization use based people's preferences. results show service quality affects people BRT, found available services optimal accordance bus rapid transit standards. Regarding this, optimal.